Since 2006, I’ve worked as a creative director and strategist for brands & Clients including W+K, benetton group, budweiser, airbnb, & the northside festival.

 
 
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Wieden + Kennedy

July - December, 2017 + November - December, 2018

creative director + STRATEGIST

  • Copywriting and Content Strategy for global campaigns across all media

  • Developing concepts and pitches for clients and RFPs.

  • Collaborating with Executives at W+K's New Delhi, India offices

  • Developed taglines, messaging, and strategy for Airbnb

  • Wrote the very first Budweiser TVC to air in India (link)


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NORTHSIDE FESTIVAL

April, 2012 - July, 2013, Two years of the annual festival

Program curator & Impresario

  • Consulting CEO and Founder Scott Steadman

  • Programming lectures and panel discussions at the Brooklyn Brewery and Wythe Hotel with participants including CEOs of OK Cupid, Uber

  • Booking, coordinating, promoting music showcases at Music Hall of Williamsburg, Shea Stadium

 

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The United Colors OF benetton

January, 2006 - January, 2007

COPYWRITER, contributing & Managing Editor

  • Writing and publishing daily content at BenettonTalk.com, the company's global rights platform

  • Writing feature stories for COLORS magazine

  • Managing and directing a team of international writers while headquartered at FABRICA near Treviso, Italy

  • Copywriting for internal communications and various campaigns

  • Pitching and developing original stories for Fab Magazine

  • Publishing an original story as part of the book Venezia non sta Affondando, Marsilio Editori (RCS Group)

  • Exhibiting original video works as part of "Les Yeux Overts," a traveling exhibition that premiered at the Centre Pompidou in Paris, France

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BODEGA

January, 2007 - May, 2009

Creative director + speakeasy owner/operator

For two years I leased an old grocery store and operated the wildest speakeasy music venue in Brooklyn. Four nights a week we hosted live bands on the street level and DJs in the basement, catering to an extreme NYC youth culture. People called it Bodega.

Working with a small, dedicated team, I developed the Bodega from an empty shell into a profitable music venue. I booked performers, facilitated the events and staff, as well as managed all marketing and promotions for the venue. Throughout the year we hosted events with numerous partners including CMJ Music Festival, BAM Sounds Like Brooklyn Festival, Capcom with Street Fighter IV, MyOpenBar.com and numerous independent production companies.

“It’s an all-purpose arts venue,” Chief founder and editor Andy P. Smith says of the bi-level space, which is actually hidden behind a bodega storefront. “Art exhibits, basement dance parties, all-night rock shows, etc.” - Village Voice, April 2009

Whatever you did on Wednesday night probably wasn’t as raucous as Spank Rock’s “secret” set with Japanther at Bushwick space Bodega. - Village Voice, February 2009

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