Since 2006, I’ve worked as a creative director and strategist for brands & Clients including W+K, benetton group, budweiser, airbnb, & the northside festival.
Wieden + Kennedy
July - December, 2017 + November - December, 2018
creative director + STRATEGIST
Copywriting and Content Strategy for global campaigns across all media
Developing concepts and pitches for clients and RFPs.
Collaborating with Executives at W+K's New Delhi, India offices
Developed taglines, messaging, and strategy for Airbnb
Wrote the very first Budweiser TVC to air in India (link)
April, 2012 - July, 2013, Two years of the annual festival
Program curator & Impresario
Consulting CEO and Founder Scott Steadman
Programming lectures and panel discussions at the Brooklyn Brewery and Wythe Hotel with participants including CEOs of OK Cupid, Uber
Booking, coordinating, promoting music showcases at Music Hall of Williamsburg, Shea Stadium
The United Colors OF benetton
January, 2006 - January, 2007
COPYWRITER, contributing & Managing Editor
Writing and publishing daily content at BenettonTalk.com, the company's global rights platform
Writing feature stories for COLORS magazine
Managing and directing a team of international writers while headquartered at FABRICA near Treviso, Italy
Copywriting for internal communications and various campaigns
Pitching and developing original stories for Fab Magazine
Publishing an original story as part of the book Venezia non sta Affondando, Marsilio Editori (RCS Group)
Exhibiting original video works as part of "Les Yeux Overts," a traveling exhibition that premiered at the Centre Pompidou in Paris, France
January, 2007 - May, 2009
Creative director + speakeasy owner/operator
For two years I leased an old grocery store and operated the wildest speakeasy music venue in Brooklyn. Four nights a week we hosted live bands on the street level and DJs in the basement, catering to an extreme NYC youth culture. People called it Bodega.
Working with a small, dedicated team, I developed the Bodega from an empty shell into a profitable music venue. I booked performers, facilitated the events and staff, as well as managed all marketing and promotions for the venue. Throughout the year we hosted events with numerous partners including CMJ Music Festival, BAM Sounds Like Brooklyn Festival, Capcom with Street Fighter IV, MyOpenBar.com and numerous independent production companies.
“It’s an all-purpose arts venue,” Chief founder and editor Andy P. Smith says of the bi-level space, which is actually hidden behind a bodega storefront. “Art exhibits, basement dance parties, all-night rock shows, etc.” - Village Voice, April 2009
Whatever you did on Wednesday night probably wasn’t as raucous as Spank Rock’s “secret” set with Japanther at Bushwick space Bodega. - Village Voice, February 2009