Writer, CONTENT STRATEGIST, MARKETING CONSULTANT
WiEden+KennedY
A/D/O by MINI
Dobbin St
New York Studio Factory
Workville
The yarD
Northside FestivaL
The United Colors of Benetton
Wieden + Kennedy
July - December, 2017
CONTENT STRATEGIST
- Copywriting and Content Strategy for global campaigns across all media
- Developing concepts and pitches for clients and RFPs.
- Collaborating with Creative Directors in W+K's New Delhi, India offices
- Wrote the very first Budweiser TVC to air in India (link)
A/D/O
July - October, 2017
MArketing CONSULTANT
- Strategy for the relaunch of the designer workspace
- Copywriting for marketing and publicity
- Developing lead capture structure, sales funnel, and outreach program
- Designing the workspace layout as well as digital and print collateral
- Collaborating with Communications, Marketing, Operations, and Guest Services to execute site-wide programs
DOBBIN ST
May, 2016 - February, 2017
Marketing consultant, publicist & CULTURAL PROGRAM curator
- Developing and executing marketing and publicity programs for luxury events space premiere
- Curating, coordinating, and hosting sold-out film screenings and cultural programming
- Copywriting for all promotions and communications
- Placing Dobbin St in relevant NYC publications including Time Out, Bedford + Bowery, FreeWilliamsburg, and Greenpointers.
New York studio factory
September, 2016 - Present
Director of Marketing & Content
- Developing and executing marketing strategies to showcase professional facilities for artists and musicians
- Conceiving, coordinating, promoting events and campaigns with partners including Moog, House of Yes, Moleskine, Braven Brewery
- Copywriting all communications across all channels and accounts
- Writing and placing stories on NYSF members in Brooklyn publications for publicity
- Writing and designing fully-fledged print newspaper of original content available for free through branded distribution bins in Bushwick
- Designing brand updates and cohesive imagery for company logos, signage, interior decor, and merchandise
- Coordinating SEM campaigns and updating website for SEO
WORKVILLE NYC
January, 2017 - Present
Brand strategist & Content Marketing
- Consulting the President and principals regarding company branding, industry positioning, public messaging, social accounts, website content and UX.
- Writing and publishing blog posts profiling member companies and covering relevant tech and innovation topics
- Managing social media accounts and advertising campaigns
- Advising on targeted initiatives that lead to the company's expansion, doubling in size and revenue
The Yard, Coworking collective
March, 2012 - March, 2016
Director of Marketing & Content
- As first hire, working across marketing, operations, sales, and business development to grow the business from one location to six
- Developing and executing marketing strategies for the larger brand as well as each specific location and community
- Managing campaigns, partnerships, and events with Samsung, Macy's, Moleskine, The New York Times, Northside Festival
- Copywriting communications, collateral, and promotions across all platforms
- Producing polished text, photo, and video content as sole manager of all digital properties
- Curating dozens of permanent and rotating art exhibitions, events, and conferences across multiple locations
- Designing branded merchandise
- Interviewing with press as the spokesman for the company: CNBC’s Nightly Business Report, DNAinfo, Entrepreneur, The Observer, and The New York Times.
NORTHSIDE FESTIVAL
April, 2012 - July, 2013, Two years of the annual festival
Program curator & Impresario
- Consulting CEO and Founder Scott Steadman
- Programming lectures and panel discussions at the Brooklyn Brewery and Wythe Hotel with participants including CEOs of OK Cupid, Uber
- Booking, coordinating, promoting music showcases at Music Hall of Williamsburg, Shea Stadium
The United Colors OF benetton
January, 2006 - January, 2007
COPYWRITER, contributing & Managing Editor
- Writing and publishing daily content at BenettonTalk.com, the company's global rights platform
- Writing feature stories for COLORS magazine
- Managing and directing a team of international writers while headquartered at FABRICA near Treviso, Italy
- Copywriting for internal communications and various campaigns
- Pitching and developing original stories for Fab Magazine
- Publishing an original story as part of the book Venezia non sta Affondando, Marsilio Editori (RCS Group)
- Exhibiting original video works as part of "Les Yeux Overts," a traveling exhibition that premiered at the Centre Pompidou in Paris, France
