Writer, CONTENT STRATEGIST, MARKETING CONSULTANT

 

WiEden+KennedY

A/D/O by MINI

Dobbin St

New York Studio Factory

Workville

The yarD

Northside FestivaL

The United Colors of Benetton

 
 
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Wieden + Kennedy

August, 2017 - Present

CONTENT STRATEGIST

  • Copywriting and Content Strategy for global campaigns across all media
  • Developing concepts and pitches for clients and RFPs.
  • Collaborating with Creative Directors in W+K's New Delhi, India offices

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A/D/O

July, 2017 - Present

MArketing CONSULTANT

  • Strategy for the relaunch of the designer workspace
  • Copywriting for marketing and publicity
  • Developing lead capture structure, sales funnel, and outreach program
  • Designing the workspace layout as well as digital and print collateral
  • Collaborating with Communications, Marketing, Operations, and Guest Services to execute site-wide programs

 

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DOBBIN ST

May, 2016 - February, 2017

Marketing consultant, publicist & CULTURAL PROGRAM curator

  • Developing and executing marketing and publicity programs for luxury events space premiere 
  • Curating, coordinating, and hosting sold-out film screenings and cultural programming
  • Copywriting for all promotions and communications
  • Placing Dobbin St in relevant NYC publications including Time Out, Bedford + Bowery, FreeWilliamsburg, and Greenpointers.
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New York studio factory

September, 2016 - Present

Director of Marketing & Content

  • Developing and executing marketing strategies to showcase professional facilities for artists and musicians
  • Conceiving, coordinating, promoting events and campaigns with partners including Moog, House of Yes, Moleskine, Braven Brewery
  • Copywriting all communications across all channels and accounts
  • Writing and placing stories on NYSF members in Brooklyn publications for publicity
  • Writing and designing fully-fledged print newspaper of original content available for free through branded distribution bins in Bushwick
  • Designing brand updates and cohesive imagery for company logos, signage, interior decor, and merchandise
  • Coordinating SEM campaigns and updating website for SEO

 

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WORKVILLE NYC

January, 2017 - Present

Brand strategist & Content Marketing

  • Consulting the President and principals regarding company branding, industry positioning, public messaging, social accounts, website content and UX.
  • Writing and publishing blog posts profiling member companies and covering relevant tech and innovation topics
  • Managing social media accounts and advertising campaigns
  • Advising on targeted initiatives that lead to the company's expansion, doubling in size and revenue

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The Yard, Coworking collective

March, 2012 - March, 2016

Director of Marketing & Content

  • As first hire, working across marketing, operations, sales, and business development to grow the business from one location to six
  • Developing and executing marketing strategies for the larger brand as well as each specific location and community
  • Managing campaigns, partnerships, and events with Samsung, Macy's, Moleskine, The New York Times, Northside Festival
  • Copywriting communications, collateral, and promotions across all platforms
  • Producing polished text, photo, and video content as sole manager of all digital properties
  • Curating dozens of permanent and rotating art exhibitions, events, and conferences across multiple locations
  • Designing branded merchandise
  • Interviewing with press as the spokesman for the company: CNBC’s Nightly Business Report, DNAinfo, Entrepreneur, The Observer, and The New York Times.

 

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NORTHSIDE FESTIVAL

April, 2012 - July, 2013, Two years of the annual festival

Program curator & Impresario

  • Consulting CEO and Founder Scott Steadman
  • Programming lectures and panel discussions at the Brooklyn Brewery and Wythe Hotel with participants including CEOs of OK Cupid, Uber
  • Booking, coordinating, promoting music showcases at Music Hall of Williamsburg, Shea Stadium

 

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The United Colors OF benetton

January, 2006 - January, 2007

COPYWRITER, contributing & Managing Editor

  • Writing and publishing daily content at BenettonTalk.com, the company's global rights platform
  • Writing feature stories for COLORS magazine
  • Managing and directing a team of international writers while headquartered at FABRICA near Treviso, Italy
  • Copywriting for internal communications and various campaigns
  • Pitching and developing original stories for Fab Magazine
  • Publishing an original story as part of the book Venezia non sta Affondando, Marsilio Editori (RCS Group)
  • Exhibiting original video works as part of "Les Yeux Overts," a traveling exhibition that premiered at the Centre Pompidou in Paris, France
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