Since 2012, I’ve worked to launch new ventures & grow established businesses, including Workspaces, membership clubs, artist studios, and event spaces.

 
 
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Betaworks Studios

February, 2018 - Present

Strategist

  • Strategy for the launch of new membership club venture

  • Copywriting for website, outreach, marketing, and publicity

  • Managing members and prospective lists, weekly newsletters

  • Collaborating with Design, Engineering, and Programming teams to curate consistent messaging and user experiences across the website, the iOS app, events, and IRL at the club.

 

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A/D/O

July - October, 2017

MArketing CONSULTANT

  • Strategy for the relaunch of the designer workspace

  • Copywriting for marketing and publicity

  • Developing lead capture structure, sales funnel, and outreach program

  • Designing the workspace layout as well as digital and print collateral

  • Collaborating with Communications, Marketing, Operations, and Guest Services to execute site-wide programs

 

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DOBBIN ST

May, 2016 - February, 2017

Marketing consultant, publicist & CULTURAL PROGRAM curator

  • Developing and executing marketing and publicity programs for luxury events space premiere

  • Curating, coordinating, and hosting sold-out film screenings and cultural programming

  • Copywriting for all promotions and communications

  • Placing Dobbin St in relevant NYC publications including Time Out, Bedford + Bowery, FreeWilliamsburg, and Greenpointers.

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New York studio factory

September, 2016 - Present

Director of Marketing & Content

  • Developing and executing marketing strategies to showcase professional facilities for artists and musicians

  • Conceiving, coordinating, promoting events and campaigns with partners including Moog, House of Yes, Moleskine, Braven Brewery

  • Copywriting all communications across all channels and accounts

  • Writing and placing stories on NYSF members in Brooklyn publications for publicity

  • Writing and designing fully-fledged print newspaper of original content available for free through branded distribution bins in Bushwick

  • Designing brand updates and cohesive imagery for company logos, signage, interior decor, and merchandise

  • Coordinating SEM campaigns and updating website for SEO

 

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The Yard, Coworking collective

March, 2012 - March, 2016

Director of Marketing & Content

  • As first hire, working across marketing, operations, sales, and business development to grow the business from one location to six

  • Developing and executing marketing strategies for the larger brand as well as each specific location and community

  • Managing campaigns, partnerships, and events with Samsung, Macy's, Moleskine, The New York Times, Northside Festival

  • Copywriting communications, collateral, and promotions across all platforms

  • Producing polished text, photo, and video content as sole manager of all digital properties

  • Curating dozens of permanent and rotating art exhibitions, events, and conferences across multiple locations

  • Designing branded merchandise

  • Interviewing with press as the spokesman for the company: CNBC’s Nightly Business Report, DNAinfo, Entrepreneur, The Observer, and The New York Times.

 

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