• Copy
  • Strategy
  • Creative
  • Editorial
  • Bookstore
  • Résumé
  • Contact
Menu

APSmith

Brooklyn
NY
APSmithNYC@gmail.com
Writer, Strategist, Creative Director

Your Custom Text Here

APSmith

  • Copy
  • Strategy
  • Creative
  • Editorial
  • Bookstore
  • Résumé
  • Contact
photo (4).JPG

Chief

I founded ChiefMag.com on September 11th, 2006, as a magazine platform focused on championing emerging artists and musicians. 

For three years, my team and I published 17 issues of Chief featuring hundreds of artist profiles, photographic essays, cultural criticism, pornography reviews, and select works of fiction, and ultimately grew to include a substantial events division, a record label, booking agency, and underground music venue.

In the beginning, I just wanted to showcase amazing, creative work and publish interviews with the creators. After producing the first two issues in Italy while working for Benetton, I moved back to Brooklyn and partnered with fellow Pratt Institute alumnus Ed Zipco. Together we worked to develop Chief into a multi-media brand.

Needless to say, the activities of Chief have required the hard work and dedication of dozens of individuals, all of whom donated their time and energy. I’d like to thank everyone I worked with to grow Chief over the years and particularly Jacquline Lewis and Amanda Scigaj. Most sincerely, thank you. You are family.

I have so many truly unforgettable memories from those years… like the time we had Maggie Lee’s birthday party on the Dobbin rooftop and 600 people showed up. Or the time Tommy the Naked Man stopped by the office and left a stain on one of our chairs... Ninjasonik’s album release party at the Music Hall, the mud wrestling party, Chief's anniversary auction at 3rd Ward, art exhibitions at The Arm, that loading dock turned rooftop jam on Roebling, the home-made Sparks experiment, all those late night drinking/brainstorming sessions… I am blessed to have shared those moments with an incredible Chief family.

In 2009, I closed Chief and its subsidiaries to pursue other opportunities.

It was a wild ride.

RIP CHIEF, 2006 - 2009

 

Some of the artists and musicians profiled in Chief include:

Dan Deacon
Cory Archangel
Eugene Mirman
Todd P
Man Man
Monotonix
DJ Dirty Finger
Santiago Mostyn
MGMT
Wham City
Joe Ahearn
Maggie Lee
Battles
The Death Set
Jaimie Warren
Taylor McKimens
PaperRad
Brad Neely
Space 1026
Matt Furie
Tony Millionaire
Juiceboxxx
Matt and Kim
Sam Lipsyte
Ben Frost
Dennis McNett
Todd Fisher
George Saunders
and hundreds more.

Chief

I founded ChiefMag.com on September 11th, 2006, as a magazine platform focused on championing emerging artists and musicians. 

For three years, my team and I published 17 issues of Chief featuring hundreds of artist profiles, photographic essays, cultural criticism, pornography reviews, and select works of fiction, and ultimately grew to include a substantial events division, a record label, booking agency, and underground music venue.

In the beginning, I just wanted to showcase amazing, creative work and publish interviews with the creators. After producing the first two issues in Italy while working for Benetton, I moved back to Brooklyn and partnered with fellow Pratt Institute alumnus Ed Zipco. Together we worked to develop Chief into a multi-media brand.

Needless to say, the activities of Chief have required the hard work and dedication of dozens of individuals, all of whom donated their time and energy. I’d like to thank everyone I worked with to grow Chief over the years and particularly Jacquline Lewis and Amanda Scigaj. Most sincerely, thank you. You are family.

I have so many truly unforgettable memories from those years… like the time we had Maggie Lee’s birthday party on the Dobbin rooftop and 600 people showed up. Or the time Tommy the Naked Man stopped by the office and left a stain on one of our chairs... Ninjasonik’s album release party at the Music Hall, the mud wrestling party, Chief's anniversary auction at 3rd Ward, art exhibitions at The Arm, that loading dock turned rooftop jam on Roebling, the home-made Sparks experiment, all those late night drinking/brainstorming sessions… I am blessed to have shared those moments with an incredible Chief family.

In 2009, I closed Chief and its subsidiaries to pursue other opportunities.

It was a wild ride.

RIP CHIEF, 2006 - 2009

 

Some of the artists and musicians profiled in Chief include:

Dan Deacon
Cory Archangel
Eugene Mirman
Todd P
Man Man
Monotonix
DJ Dirty Finger
Santiago Mostyn
MGMT
Wham City
Joe Ahearn
Maggie Lee
Battles
The Death Set
Jaimie Warren
Taylor McKimens
PaperRad
Brad Neely
Space 1026
Matt Furie
Tony Millionaire
Juiceboxxx
Matt and Kim
Sam Lipsyte
Ben Frost
Dennis McNett
Todd Fisher
George Saunders
and hundreds more.

photo (4).JPG
Picture-26.png
chief_cover_15.jpg
Screen Shot 2014-01-25 at 7.20.31 PM.png
Screen Shot 2014-01-25 at 7.09.46 PM.png
index1-e1341887325489.jpeg
Picture-24.png