Since 2018, I’ve led content, storytelling, and growth initiatives across financial services, healthcare technology, and the venture capital community, developing narratives and engagement programs that deliver measurable business impact.
HEad of COntent
KONTAKT.IO
I delivered 31% of ARR at this healthcare technology startup by combining multichannel lead generation (200% MQL lift; 17% gated-content conversion) with high-impact event programming (managing end-to-end production) that accelerated deal cycles.
CONTENT MARKETer
BLEND.com
At this FinTech startup, I led targeted, data-driven campaigns that converted at 27% and launched a full-funnel content strategy for a new consumer banking product suite, contributing 13% of new business across ABM, sales enablement, and events engagement. During my tenure, the company debuted on the New York Stock Exchange.
HEad of content & Engagement
Betaworks.com
I launched and scaled a new membership venture for Fortune 500 leaders, VCs, and founders, achieving 165% YoY revenue growth by activating member and guest engagement through targeted content and curated event programming, including intimate roundtables, webinars, and large conference experiences.
CREATIVE DIRECTOR
WIEDEN+KENNEDY
At W+K, I helped built omnichannel campaigns for AB InBev and Airbnb that elevated global brand awareness, including Budweiser’s first TVC in India, which generated 3.6M+ YouTube views, critical acclaim, and widespread buzz.
MANAGING EDITOR & EXHIBITIONS
COLORS MAGAZINE / BENETTON
Wrote and published daily content for Benetton’s global platform and produced feature stories for COLORS, while managing an international writing team at FABRICA in Italy. Additionally contributed copywriting and editorial development across campaigns and magazines, published original work in Venezia non sta Affondando, and exhibited video pieces in the “Les Yeux Ouverts” show that premiered at the Centre Pompidou.