Betaworks Studios

February 2018 - April 2020

HEAD OF CONTENT

StrategisT

• Strategy for the launch of new membership club venture

• Copywriting for website, outreach, marketing, and publicity

• Managing members and prospective lists, weekly newsletters

• Collaborating with Design, Engineering, and Programming teams to curate consistent messaging and user experiences across the website, the iOS app, events, and IRL at the club.

A/D/O by MINI

July - October 2017

MArketing CONSULTANT

• Strategy for the relaunch of the designer workspace

• Copywriting for marketing and publicity

• Developing lead capture structure, sales funnel, and outreach program

• Designing the workspace layout as well as digital and print collateral

• Collaborating with Communications, Marketing, Operations, and Guest Services to execute site-wide programs

DOBBIN ST

May, 2016 - February, 2017

Marketing consultant, publicist & CULTURAL PROGRAM curator

• Developing and executing marketing and publicity programs for luxury events space premiere

• Curating, coordinating, and hosting sold-out film screenings and cultural programming

• Copywriting for all promotions and communications

• Placing Dobbin St in relevant NYC publications including Time Out, Bedford + Bowery, FreeWilliamsburg, and Greenpointers.

New York studio factory

September, 2016 - September, 2017

Director of Marketing & Content

• Developing and executing marketing strategies to showcase professional facilities for artists and musicians

• Conceiving, coordinating, promoting events and campaigns with partners including Moog, House of Yes, Moleskine, Braven Brewery

• Copywriting all communications across all channels and accounts

• Writing and placing stories on NYSF members in Brooklyn publications for publicity

• Writing and designing fully-fledged print newspaper of original content available for free through branded distribution bins in Bushwick

• Designing brand updates and cohesive imagery for company logos, signage, interior decor, and merchandise

• Coordinating SEM campaigns and updating website for SEO

The Yard, Coworking collective

March, 2012 - March, 2016

Director of Marketing & Content

• As first hire, working across marketing, operations, sales, and business development to grow the business from one location to six

• Developing and executing marketing strategies for the larger brand as well as each specific location and community

• Managing campaigns, partnerships, and events with Samsung, Macy's, Moleskine, The New York Times, Northside Festival

• Copywriting communications, collateral, and promotions across all platforms

• Producing polished text, photo, and video content as sole manager of all digital properties

• Curating dozens of permanent and rotating art exhibitions, events, and conferences across multiple locations

• Designing branded merchandise

• Interviewing with press as the spokesman for the company: CNBC’s Nightly Business Report, DNAinfo, Entrepreneur, The Observer, and The New York Times.