Head of content

|

Content Marketer

|

CONTENT STRATEGY

|

Head of content | Content Marketer | CONTENT STRATEGY |

I have a proven track record of writing and publishing content that builds brand, drives engagement, and increases conversion.

Blend

|

Kontakt.io

|

Betaworks

|

Blend | Kontakt.io | Betaworks |

 

KONTAKT.IO

2023 — Present

CONTENT LEAD

  • Produced an email newsletter program that delivered a 400% increase on email open rates

  • Published and promoted gated content with an annual average conversion rate of 16%

  • Built content-driven email sequence automation that increased ML to MQL conversion 200%

  • Hosted webinars, published blog posts and ebooks that drove brand awareness, digital engagement, and net new business opportunities

PLAYVOX By NICE

2024

CONTRIBUTING WRITER

  • Delivered ebook, landing page, and email content that increased engagement with targeted audience 110%

  • Helped reposition the brand as a technology leader in the AI-powered call center sector

  • Built user journeys based on content engagement to identify warm leads from pools of prospects

 
 

Blend

2020 — 2023

Content Marketer (2022)

Senior CopyWriter (2021)

Copywriter (2020)

  • Contributed to 190% growth of banking transactions, 4.5x increase in revenue per transaction Developing concepts and pitches for clients and RFPs

  • Deepened brand engagement through targeted product campaigns and personalized content

  • Clippings include: Deposit accounts ebook, blog posts, webinar recaps, and infographics

Betaworks

Feb, 2018 — April 2020

Head of content

  • Drove marketing and communications for a new membership venture

  • Cultivated an engaged community of executives and entrepreneurs with 165% YoY revenue growth

  • Expanded sales through targeted programming and content with RENDER conferences.

FUTURISM + IBM

2019

Content Marketer

staff writer