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APSmith

Brooklyn
NY
APSmithNYC@gmail.com
Writer, Strategist, Creative Director

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APSmith

  • Copy
  • Strategy
  • Creative
  • Editorial
  • Bookstore
  • Résumé
  • Contact

Tremr

TREMR IS A NEW, USER-GENERATED CONTENT PLATFORM.

Tremr.com launched in the Summer of 2014, just a couple of months after I joined the team as Content Strategist.

Now in an open beta phase, Tremr.com already has hundreds of users publishing content ranging from politcal journalism to fashion galleries, personal narratives to restaurant reviews, most of which focuses on North Brooklyn, where the Tremr team lives.

The Tremr user is smart, savvy, networked. She not only consumes and shares content but also writes and publishes her own, original content through which she engages friends and followers.

Visit Tremr.com and My Tremr Profile.

 

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The Yard: Space to Work

I worked for four years as Director of Content and Marketing at The Yard, a coworking and office suite collective that I helped expand from one location to six NYC locations.

Each location offers open-table coworking memberships, dedicated-desk memberships and private offices ranging from single-desk suites to 20-desk headquarters for startups like Blue Apron, Makr, and Output.

I was the first hire at The Yard and helped grow the business, working across content, marketing, sales, operations, and events.

It’s been an incredible experience, meeting so many innovative, ambitious people. I've been fortunate to work with the CEOs from companies like Uber, OKCupid, TalkSpace and more, not to mention the creative freelance community of developers, filmmakers, photographers, bloggers, screenwriters, and graphic designers who worked at The Yard.

Over the years, I've produced conferences and art exhibitions, helmed operations and marketing, and most recently served as project manager for the complete resdesign of The Yard's website.

To learn more, visit TheYard.nyc

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Bodega Music Venue

For two years I leased an old grocery store in Bushwick and operated the wildest speakeasy music venue in Brooklyn. Four nights a week we hosted live bands on the street level and DJs in the basement, catering to an extreme NYC youth culture.

People called it Bodega.

Working with Ed Zipco, Steve Roberts, Eric Morrell and others, I developed the Bodega from an empty shell into a profitable music venue. I booked performers, facilitated the events and staff, as well as managed all marketing and promotions for the venue.

Throughout the year we hosted events with numerous partners including CMJ Music Festival, BAM Sounds Like Brooklyn Festival, Capcom with Street Fighter IV, MyOpenBar.com and numerous independent production companies.

The Village Voice:

“It’s an all-purpose arts venue,” Chief founder and editor Andy P. Smith says of the bi-level space, which is actually hidden behind a bodega storefront. “Art exhibits, basement dance parties, all-night rock shows, etc.”

New York Magazine:

“Carved out of the bombed-out interior of an old Bushwick bodega (the exterior signage still touts the El Elevado Deli Corp.), this decrepit-on-purpose tiny music venue is all exposed pipes, slapdash ceiling paint, and caked sweat. The main room is on the ground-level floor, a surprisingly well lit space where large-scale doodles of thunder bolts and Japanese-monster-movie robots deck the white walls. The bands play on the floor in the back, with rambunctious crowds usually spilling into the night’s acts. Downstairs is the expansive, grody basement, the type of place that would be good for stashing bodies if it weren’t already overrun with Brooklynites sucking down $3 Buds.”

Impose Magazine:

“It was hard to get a decent picture of either Ninjasonik or the Death Set because the half of the room closest to the stage was a riptide whirlpool of moshing, and the stage itself was mostly taken up by hot chicks.”

The Village Voice:

“Whatever you did on Wednesday night probably wasn’t as raucous as Spank Rock’s “secret” set with Japanther at Bushwick space Bodega. Highlights included the crowd-surfing lady with a Budweiser leotard and polka-dotted high heels, Japanther’s shirtless drummer, and Naeem Juwan in a tie.”

 

A short list of musicians who performed at Bodega…

The Death Set
Japanther
Future Islands
Spank Rock
Ninjasonik
Adventure
Danger
DJ Dirty Finger
Cerebral Ballzy
Thriller
Pregnant
Mr. Andersonic
DJ Morsey
Fiasco
USA Is A Monster
Juiceboxxx
The Hood Gang
Smarts
Lionshare
The So So Glos
Boogie Boarder
Famous Friends
and so many more!

Thank you all.

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Northside Festival

Since 2012 I have worked as Creative Consultant for the annual Northside Festival celebrating the best of music, film, art and innovation through seven days and nights across dozens of venues in Williamsburg, Brooklyn.

I have booked music showcases at venues like The Music Hall of Williamsburg and presented lectures and panel discussions at The Brooklyn Brewery and The Wythe Hotel.

________

2013 PRESS

Northside Festival Saves Brooklyn Bands the Airfare to Austin

NEW YORK TIMES -- Now in its fifth year, the Northside Festival, running from Thursday through June 20, has grown into a compact and intensely Brooklyn counterpoint to South by Southwest. The festival will feature 400 bands, three quarters of them local, appearing at 30 clubs, from dives like the Trash Bar to the Music Hall of Williamsburg. Like the Austin organizers, the Stedmans have added a four-day film festival and a two-day expo and conference for high-tech entrepreneurs, called NExT.

________

Uber CEO talks funding, regulation and what really happened during NYC free taxi week

FORTUNE -- On-demand car service Uber is not currently raising new venture capital funding, according to comments made by CEO Travis Kalanick last Friday at the Northside Festival in Brooklyn. It also hasn't raised any new capital since late 2011, nor have its early employees or investors sold any shares via "secondary" transactions.

This comes nearly two months after Kalanick first disputed a Reuters report that Uber was raising new money at a $1 billion valuation.

  Each summer,  The Northside Festival  celebrates the best of music, film, art and innovation for seven days and nights across dozens of venues in Williamsburg, Brooklyn.

Each summer, The Northside Festival celebrates the best of music, film, art and innovation for seven days and nights across dozens of venues in Williamsburg, Brooklyn.

  Co-Founder of OkCupid, Christian Rudder, entertains a sold-out crowd with a presentation featuring user data analysis from his forthcoming book,  Dataclysm .

Co-Founder of OkCupid, Christian Rudder, entertains a sold-out crowd with a presentation featuring user data analysis from his forthcoming book, Dataclysm.

  CEO of Uber, Travis  Kalanick, and NYC   Taxi and Limousine Commissioner, David Yassky, discuss the future of taxi "e-hails" and government regulation with Dan Primack of  Forbes Magazine.

CEO of Uber, Travis Kalanick, and NYC Taxi and Limousine Commissioner, David Yassky, discuss the future of taxi "e-hails" and government regulation with Dan Primack of Forbes Magazine.

The United Colors of Benetton

Working as Managing Editor of BenettonTalk.com, The United Colors of Benetton’s Global Rights Platform, I facilitated daily content through a team of international writers, headquartered at FABRICA, Benetton's creative center just outside Treviso, Italy.

While at Benetton, I also worked as Contributing Editor at Fab Magazine and Copyeditor and Feature Contributor for COLORS Magazine.

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The Prattler

Pratt Institute’s Student Publication

Editor-in-Chief for 10 issues (2002-2004)

In my two years as Editor-In-Chief, I produced 10 polished issues relating to themes such as Justice, Faith, Technology, War, Post Modernity, and Freedom (with 3-D glasses).

Working at The Prattler I learned how to collaborate with a creative team of writers and designers, how to manage a production budget, and how to successfully publish five annual issues of the magazine.

Some of my Prattler articles were republished in my book, Welcome to the Land of Cannibalistic Horses (2005), including the essay “Face to Face with the Post-Orgy Dilemma: The 3rd Annual BET Awards”.

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Tremr
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The Yard: Space to Work
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Brooklyn DIY Oral History
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Bodega Music Venue
  Each summer,  The Northside Festival  celebrates the best of music, film, art and innovation for seven days and nights across dozens of venues in Williamsburg, Brooklyn.
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Northside Festival
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The United Colors of Benetton
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Exhibitions
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Photo Books
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The Prattler